The Attention Podcast

A Podcast about attention. What is it and does it work? You can make better work if you understand what grabs attention.

Author: Conrad Olde Olthof

Conrad talks to experts in the field. From Neuroscientist, Computer Vision experts, Ad experts, Neuro marketers and anyone else who can help us understand how we can learn to get noticed. Are you paying attention?
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Language: en

Genres: Business, Education, Marketing, Self-Improvement

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On Friction - Friction kills attention so lets talk with Roger Dooley about his book Friction
Monday, 10 October, 2022

In this podcast, we talk with Roger Dooley. Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. In this episode we talk about his book Friction and its main ideas. Als we also talk about how slippery slides link to customer journeys and his Dog. You can also check out the Video of this podcast herehttps://youtu.be/9fFC5WZqS-QEnjoy