PPC Town Hall

Author: Frederick Vallaeys

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
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Genres: Business, Marketing

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Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
Episode 119
Thursday, 6 November, 2025

Host Frederick Vallaeys sits down with Jyll Saskin Gales, Google Ads educator, coach, and author of Inside Google Ads, to unpack how automation has changed the craft of PPC.They cover why “guiding, not controlling” is the new marketer’s mantra, how to optimize Performance Max campaigns without illusions of control, and why bidding may now matter more than targeting.Jyll also shares real-world stories from clients, her process for scaling expertise with AI tools like Gemini and NotebookLM, and a fresh perspective on AI Max—Google’s latest automation layer.Work with Jyll: https://jyll.ca/Follow Jyll here: https://www.linkedin.com/in/jyllsaskingales/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall