Naughty by nurture

Author: Dotdigital

If you don't know your customers, you can't give them what they want. That's what this naughty by nurture podcast is all about. That and the weird and wonderful people we've met across the ecosystem. So if you want to spice up your customer marketing, join us for cheeky puns, rich editorial content, data insights, and fresh creative ideas. Our podcast series is jam-packed with personality, sure to add some extra zing to your customers' experiences. Coming soon: Series 2 starts spring 2022
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Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

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The B2B marketing one
Episode 10
Wednesday, 6 July, 2022

Whenever Skip and Gavin get together, sparks fly, and super valuable points that can be used in your marketing today are brought to the table, but they struggle to keep on track, so Skip has brought his wife Christie along. So today, we're talking about B2B marketing, how it differs from B2C or NFP marketing (if at all), understanding the challenge that the customer is facing, why we struggle to find B2B examples, and how inviting your great aunty that hates everything to dinner relates to it all. All these and more tracks are added to the ever-growing playlist.