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Content MattersContent Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux,... Author: Ingeniux
Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Discover CX by Ingeniux. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Model First, Scale Smarter: Why Content Foundations Matter
Episode 9
Monday, 17 November, 2025
Content is the connective tissue of your entire organization—and a critical business asset. Yet too many companies build strategies without a strong foundation, leading to chaos, inefficiency, and now even more confusion with AI in the mix. In this episode of the Content Matters podcast, Carrie Hane, an independent strategy consultant, joined us to discuss why the right model from the start can make or break your content strategy. We explored how modeling reconnects organizations to their purpose, helps them zoom out to see the big picture, and provides a framework for both new and established content operations. Whether you’re just getting started or overwhelmed by content sprawl, this conversation will help you see how domain and content modeling bring order, alignment, and long-term scalability. Key discussion points: Why a company needs to reconnect with its original purpose when developing a content strategy. What domain modeling and content modeling are, and how they differ from each other?How domain modeling can help break down silos between marketing, product, and technical content teams?The biggest mistake companies make when they try to model their content?A lot of companies are drowning in content chaos, and AI is making things worse, not better. How do they reset using domain modeling and content modeling? About Carrie Carrie is a dynamic leader and creative problem solver dedicated to driving strategic impact through innovative solutions. With over 20 years of experience, she guides organizations in transforming to meet the evolving needs of their communities while leveraging cutting-edge technology to achieve meaningful results. As co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, Carrie has influenced how organizations adopt sustainable digital communications practices that maximize efficiency and long-term value. Her career spans roles at full-service digital agencies and as an independent consultant, where she has collaborated with cross-functional teams to develop scalable solutions and implement best-in-class strategies. Carrie has also led in-house teams, fostering alignment across stakeholders and establishing shared standards to deliver impactful outcomes. In addition to her consulting work, she teaches graduate-level courses on content management and modeling in the Content Strategy program at FH Joanneum University in Austria, helping the next generation of leaders to think critically and act strategically. Since 2011, Carrie has shared her expertise by publishing thought leadership, delivering keynote talks, facilitating workshops, and participating in podcasts and industry events around the world. She holds an MA in International Affairs from The George Washington University and a BA in Political Science from Northern Michigan University, providing her with a deep foundation in strategic analysis and cross-sector collaboration. When she's not working, you can find her at the pool swimming, on the river rowing or paddling, visiting her grown children at the beach or in the mountains, or hanging out with her dog, Zoie. Where You Can Find Carrie LinkedIn: Carrie Hane | LinkedIn Web: tanzenconsulting.com/blog Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow: Hane, Carrie, Atherton, Mike: 9780134763385: Books - Amazon.ca Content Strategy Program at FH Joanneum University in Austria Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | IngeniuxSee who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast
