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Brand-SideBrand-side is a series of interviews with marketing, operations, and design leaders from the worlds best brands. Author: Celtra
Brand-side is a series of interviews with marketing, operations, and design leaders from the worlds best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech. Language: en Genres: Arts, Business, Design, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Creative Entrepreneurship: How Atlantic Agency Is Redefining Work
Episode 34
Monday, 26 September, 2022
Sure you think about it: striking out on your own, building an agency that you want to work in as a creative, and shaping a vibrant and healthy work culture that is defined by purpose. But what does it take and what are the challenges? The rewards? Our guests today did just that after spending successful careers at some of the top agencies in the business. And they are building their agency…. from a boat in Brooklyn, NY.João Coutinho and Marco Pupo have launched Atlantic-New York: a new, creative-lead agency working with brands like Prime Video and Yahoo. They have accomplished so much in their short tenure at the helm and they came to share their journey with us.We discuss:The evolution of their partnership and their international careersTheir genesis story of how they made the leap to start their own shopThe new agency- client relationship and pitch process they are working withThe future of the agency model and the challenges of entrepreneurship
