Take Flight - Spitfire Inbound Podcast

Author: Spitfire Inbound

Marketing in todays economy is tough. Generating high-quality leads that convert into customers is even tougher. Join Motso, Candice, and Julia as they host chats with industry experts, Spitfire team members, and each other about the latest digital marketing trends and topics. They also dive into what its like to work in a marketing agency and explore why the Inbound Marketing methodology really works. Whether you're a marketing enthusiast, HubSpot curious, a business owner, or just looking to learn more about inbound marketing, this podcast is for you!
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Language: en

Genres: Business, Marketing

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EP 20: AI in Creativity: How Marketers Are Using AI to Work Smarter
Episode 20
Friday, 15 August, 2025

How is AI changing the way creatives work? In this episode of the Spitfire Podcast, Motso hosts a roundtable with creative experts from Spitfire, including strategic, design, copy, social, and SEO pros, to unpack how AI is reshaping content creation.We explore:How AI helps speed up ideation and researchUsing AI as a writing assistant (not a writer)The dangers of AI hallucinations and how to fact-checkUsing AI to enhance brand strategy and SEO performanceThe ethics of using AI in client workFrom content wireframes to SEO audits to social copy rewrites, we cover real use cases and honest insights from people using AI daily. 📌 Watch this if you're in marketing, content, or design and want to understand the fundamental role of AI in creative work.💬 What’s your biggest AI learning so far? Drop it in the comments!🔗 Connect with Spitfire: spitfireinbound.com