Social Media Marketing Podcast

Author: Michael Stelzner, Social Media Examiner

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiners founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Language: en

Genres: Business, Marketing

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The Science of Attention: Creating Short-Form Videos People Won't Skip
Episode 717
Thursday, 7 May, 2026

Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.How to Apply the Science of Attention to Your Short-Form Video StrategyConnection: The Two-Fold FoundationReputation: The Authenticity FormulaEmotion: The Engine That Makes Content SpreadHow to Develop Each Short-Form VideoGuest: Hilary Billings | Show Notes: socialmediaexaminer.com/717Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.