Social Media Marketing Podcast

Author: Michael Stelzner, Social Media Examiner

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiners founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Language: en

Genres: Business, Marketing

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Positioning Strategy: How to Ensure Your Message Connects
Episode 681
Thursday, 28 August, 2025

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competition. To learn a five-part framework for developing a winning positioning strategy, I interview Jackie Hermes.Guest: Jackie Hermes | Show Notes: socialmediaexaminer.com/681Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.