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"Crack the China Code" Podcast - Rossella PfundtAuthor: Rossella Pfundt
Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market.In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shifts to help you to set up your business with the most lucrative target audience for the European tourism-related industry and consumer product industry. Whether I talk about trends, strategies, case studies, or tips in each episode I want you to gain practical and actionable information that you can implement immediately into your business in order to access the most lucrative market for European businesses. Realize that this market is available for you and you can unlock it so that you can increase your turnover massively! Language: en-us Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Crack the China Code: How to Attract Chinese Luxury Travelers to Europe in Summer 2025 — and Beyond
Episode 32
Wednesday, 23 July, 2025
If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone.The problem? You’re not attracting the right travelers.In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing: Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025.In this episode, you’ll discover:What’s Really Happening This Summer 2025 in Europe? Get a clear picture of Chinese traveler volume, demand, and where they’re spending.How Much Are Chinese Luxury FITs Really Spending? Real numbers that show why this segment is outperforming all others — and why it matters now.Why This Segment Is a Must — Not a Maybe Understand what makes this market essential for recovery and growth.The 4 Trends Defining the Chinese Luxury Traveler in 2025 Including spontaneous booking habits, wellness preferences, and shareable experience demand.The 2-Step Starter Formula You Can Use Today No fluff — just 2 clear, doable steps to help you become visible, bookable, and trusted by Chinese high-spending FIT travelers. Chinese luxury FIT travelers represent a major opportunity for European high-quality tourism-related businesses in 2025. If you're in hospitality, retail, destination management or premium experience delivery — this episode is your roadmap to take action before the season passes you by. RESOURCE MENTIONED IN THIS EPISODE:1) FREE: THE CHINESE LUXURY FIT STARTER MANUAL 2025Still missing out on this summer’s most valuable revenue opportunity?This powerful free guide is your first step to unlocking the €30+ billion Chinese luxury travel market — designed specifically for European boutique hotels, high-end retailers, DMCs, and premium tourism businesses that want to start attracting high-spending Chinese Free Independent Travelers — even if you're starting from scratch.Inside this must-have manual, you'll get:✅ Essential market insights to understand who these travelers are, where they’re booking, and what they expect in 2025 ✅ A proven 2-step starter strategy to make your business visible, relevant, and bookable — without needing a huge ad budget or Chinese social media ✅ Practical action tips to adapt your customer experience, touchpoints, and communication — to turn interest into real profit This is not theory — it’s designed for action. Click here to download your manual now and make 2025 your most successful year yet.
