Marketing School - Digital Marketing and Online Marketing Tips

Author: Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500 episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Language: en

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This AI Finds Peoples Calendly And Books Sales Demos
Tuesday, 3 February, 2026

Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, high-agency talent, the founder gap problem, and why human judgment still matters in enterprise deals. The episode wraps with practical pricing lessons every marketer should know, covering pricing psychology, LTV, global pricing, anchoring, and how to grow revenue in an AI-saturated market. Key takeaways • AI increases volume but relationships still close deals • Hiring mindset matters more than headcount • Smart pricing beats aggressive automation Chapters: (00:00) AI booking demos fast (00:40) AI outreach saturation (01:14) Hiring for high agency (02:49) Enterprise relationships win (04:14) Personal AI assistants (08:01) AI limits and data gaps (10:09) Founder gap problem (12:23) Hiring and leadership fit (12:48) Pricing lessons overview (13:16) Low entry pricing (14:07) Pricing psychology today (16:23) Global pricing strategies (18:07) Reverse trials explained (19:28) Pricing for time saved (21:00) Anchoring and simplicity