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Research and InnovationLeeds University Business School Author: Leeds University Business School
Leeds University Business Schools "Research and Innovation" podcast brings you insights from our expert researchers. From the future of work, to disruptive technologies; green behaviours to emerging markets, we cover a wide-range of topical issues and novel ideas. Listen to the podcast to find out more about our research and how its inspiring business managers, informing policymakers and influencing society. If you have any comments regarding any of these episodes, please contact research.lubs@leeds.ac.uk. Language: en Genres: Business, Science, Social Sciences Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Making sense of risk communications: framing, trust, and trade-offs
Monday, 20 October, 2025
In this episode, Professor Magda Osman and Dr Sarah Jenkins discuss risk communication, exploring what role the social sciences play in risk communications, whether it can ever be objective, how people perceive and tolerate risk differently, and how trade-offs and context shape the risk decisions people make. This episode was recorded on 4th August 2025. If you would like to get in touch regarding this episode, please contact research.lubs@leeds.ac.uk. A transcript of this episode is available. About the speakers: Magda Osman holds a Visiting Professor of Impact Position at Leeds University Business School, University of Leeds, and is a Research Professor at the Cambridge Judge Business School, University of Cambridge. She is a psychologist by training, with a specific interest in decision-making under risk and uncertainty, risk analysis and causal analysis, folk beliefs in the manipulation of the unconscious, as well as an interest in examining effectiveness of methods of behavioural change. Dr Sarah Jenkins is a Lecturer in Applied Decision-Making and a cognitive psychologist, with extensive experience of conducting applied research focusing on how people understand, communicate and make decisions concerning risk and uncertainty. She holds a joint post between the Centre for Decision Research at Leeds University Business School, and the Met Office, where she is applying social science techniques to deliver high-impact decision research in areas related to weather and climate.
