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The Not So Mad MenMedia marketing from the real world. Author: Gavin Seal
Every week Gavin and Chris go head to head on "the industry". From viral videos and social media to networking and agency life, join them as they try to find the balance between pushing creativity and getting the job done in the media marketing world. Language: en-us Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Your Brand is a 2-Way Street
Tuesday, 19 March, 2013
In the 2nd part of our 2-part series on branding we focus on how the voice of your consumers shapes your brand identity in today's digital sphere. Keeping your business' core values intact at every consumer touch point is becoming more of a challenge and this week we look at how, once you accept this changing lanscape, you can change with it. To join the conversation, our guest this week is ad man, marketing director, and one of our former clients, Doug Moxon. Guest: Doug Moxon, Marketing Director & Consultant On LinkedIn: ca.linkedin.com/pub/doug-moxon/1/743/975 Also discussed in this episode: About the Centre for Urban Energy (Produced by BridgeCom Media Group) - http://bit.ly/YW4cg0
