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Inspiring InsightsAuthor: Stories Bureau
From two distinct perspectives, Kory Grushka and Samrat Saran talk to luminaries inside and outside the field of Insights to inspire bigger, broader, and more creative thinking that helps you go beyond the job description. Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Driving Decisions with Insights
Episode 1
Tuesday, 16 April, 2024
Welcome to Inspiring Insights! In our premiere episode, hosts Kory Grushka and Samrat Saran are joined by Stefania Gvillo, Chief Analytics and Insights Officer at Domino’s, the largest pizza company in the world. Stefania is a wealth of knowledge with 20-plus years of experience in insights for top global brands, including PepsiCo, Mondelēz International (Oreo, Cadbury), the dot-com and now Domino’s. We chat with Stefania about driving decisions—the barometer she uses to maximize insights. “Make sure you’re thinking in terms of what is going to have the most impact rather than what’s going to be the most informative,” she says. Stefania also shares her strategy to develop trust with business partners and how she empowers her insights team at Domino’s. Get ready to be inspired! What You’ll Learn: • How to develop young talent• 3 steps to get the most impact from insights• The language you use is important• Why research, analysis and insights are inputs, not outputs• How to be a journalist, not a novelist, when it comes to storytelling• A great way to get feedback to improve your insights presentations• How to empower your insights teamStefania’s Bio:Stefania Gvillo has served as Domino's Senior Vice President, Chief Analytics and Insights Officer since joining the company in September 2020.Prior to joining Domino's, Stefania was the global head of strategic insights and analytics at Mondelēz International, where she and her team steered decisions on iconic brands like Oreo, Cadbury and belVita.Stefania is passionate about building high performance teams as well as fueling business decisions by intersecting hard data with human empathy and cultural trends. She is influential in transforming brands, increasing consumer value and driving sustainable growth.Stefania previously spent 15 years at PepsiCo in progressive roles and ultimately served as vice president of portfolio strategy and consumer insights for the North America beverages division. Prior to PepsiCo, she held various insights and analytics roles at Clorox, Ralston Purina and in the dot-com industry.Stefania holds an MBA from Washington University, with a concentration in marketing.More from our guest: Stefania GvilloInspiring Insights is powered by Stories Bureau.Connect with us on LinkedIn:Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media.Kory Grushka, Founder of Stories BureauSamrat Saran, Head of Client Solutions at Neuro-Insight
