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The Ad ProjectYour Guide to Retail Media and Amazon Advertising Author: Ad Advance
The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry. Our expert guests bring a wealth of knowledge to the table, ensuring you're equipped with the latest strategies and tactics to thrive in the highly competitive digital marketing space. What sets us apart is our holistic approach, offering a deep dive into Amazon advertising while also exploring the broader retail media ecosystem and offering practical, actionable advice that you can implement immediately to improve your strategy. Whether you're a seasoned advertiser or just getting started, The Ad Project is your trusted resource for staying ahead of the game, driving results, and achieving success across multiple platforms. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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AMC, Audiences, and Analytics with Destaney Wishon
Episode 169
Friday, 12 September, 2025
In this special episode, recorded live at Amazon Live’s NYC studios, Joe Shelerud sits down with Destaney Wishon of BTR Media to explore:The rapid evolution of the Amazon Ads ecosystemHow AMC unlocks new insights like path to purchase and ad type overlapWhy audience targeting + analytics are reshaping strategyPractical ways brands can prioritize AMC without feeling overwhelmedDestaney is the CEO of btr media - check her LinkedIn for updates, new features, and helpful videos!👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.
