The Ad Project

Your Guide to Retail Media and Amazon Advertising

Author: Ad Advance

The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry. Our expert guests bring a wealth of knowledge to the table, ensuring you're equipped with the latest strategies and tactics to thrive in the highly competitive digital marketing space. What sets us apart is our holistic approach, offering a deep dive into Amazon advertising while also exploring the broader retail media ecosystem and offering practical, actionable advice that you can implement immediately to improve your strategy. Whether you're a seasoned advertiser or just getting started, The Ad Project is your trusted resource for staying ahead of the game, driving results, and achieving success across multiple platforms.
Be a guest on this podcast

Language: en

Genres: Business, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

Black Friday & Cyber Monday 2025 Results: Shopper Trends & AI’s Impact
Episode 175
Friday, 5 December, 2025

Black Friday and Cyber Monday 2025 delivered big numbers, but not in the way many brands expected.In Black Friday & Cyber Monday 2025 Results: Shopper Trends & AI’s Impact, host Maarja Hewitt is joined by Ad Advance VP of Operations, Erik Swenson, to break down how the holiday shopping season really played out. They look at traffic, conversion, and sales trends, why the events felt softer even as total volume grew, and how an elongated deal season changed shopper behavior.They also dig into the growing role of AI in holiday shopping, from Amazon’s Rufus price tracking and deal guidance to third party AI shopping assistants that help consumers compare products and marketplaces in seconds.Key takeaways:Traffic was up, but conversions spread across more days instead of spiking on two eventsEarly deal cycles and “holiday all season” messaging softened the traditional Black Friday and Cyber Monday peaksAI made shoppers more price aware, more informed, and more comparison drivenBrands that ramped budgets early, refreshed creatives, and coordinated off Amazon channels saw stronger results2026 will reward earlier planning, stronger first party audiences, and clear value messagingA focused, practical breakdown for ecommerce and retail media teams planning their next Q4.👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.