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MAP - Market Access PodcastMAP is THE bi-weekly Health Care Market Access Podcast provided by MArS Market Access & Pricing Strategy GmbH Author: Dr. Stefan Walzer Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Are We Ready for a Cultural Shift Toward AI in Pharma, Elizabeth Shanahan?
Episode 100
Saturday, 15 November, 2025
In this brand new episode of MAP - the Market Access Podcast, Dr. Stefan Walzer sits down with Elizabeth Shanahan, AI Strategy Lead at Sanofi, for a refreshingly honest conversation on the real-world implementation of artificial intelligence in pricing, evidence generation, and HTA processes.From streamlining evidence generation to enhancing pricing strategies and dossier creation, they explore how AI tools are driving efficiency and strategic thinking. Learn how cultural change, human-in-the-loop systems, and transparency with payers are key to success in the digital health era. Whether you're exploring AI for the first time or scaling adoption across teams, this episode offers strategic insight, hard-won lessons, and a clear-eyed look at the future of pharma.Stay connected by subscribing on your favorite podcast platform or listening directly on our website: MAP Podcasts — and if you enjoyed the episode, don’t forget to rate it and the podcast!MAP is the first and only bi-weekly market access podcast provided by MArS — and the global #1 podcast in the field of health economics. For more information about MArS Market Access and Pricing Strategy, visit: https://marketaccess4-0.com/#MarketAccess #HealthEconomics #ArtificialIntelligence #PharmaInnovation #HTA #DigitalHealth #AIinPharma #MAPPodcast #marketaccess #marketaccesspodcast
