Consumers During Corona

Author: Stephen Kraus

Data, trends and insights about how people are living, thinking and buying in the Corona Economy. Hosted by Steve Kraus veteran trend watcher, Harvard Ph.D., hacky comedian. Want to better understand the consumer lifestyles, attitudes and spending patterns that define this corona-driven New Normal? Tune in for these fun and fast-paced interviews with leading experts in psychology, economics, consumer insights, social trends, branding, marketing and more. Released every Monday.
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Language: en-us

Genres: Business, Marketing

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Victoria Sakal: The Most Trusted Brands in the World
Thursday, 6 May, 2021

Victoria Sakal is Managing Director for Morning Consult, one of the most interesting and innovative data intelligence companies to emerge over the past few years. She is also author of their Most Trusted Brands 2021 report, which we discuss in this episode. Among other things, we talk about why small businesses get the highest trust ratings, why tech brands score so well, what trust really means, and trends in trust over time. Also worth checking out: Morning Consult’s Return to Normal tracking study.~~~~~Theme music courtesy of Tess Stevens, the world's most rocking content strategist. Thank you Tess! Follow her on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.