Invincible Solopreneurs - Make a living doing more of what you love

Do you want to make a living doing more of what you love? Find out how you can make it happen more quickly and easily than you think!

Author: Larry Cornett, Ph.D.

Do you want to make a living doing more of what you love? Are you ready to discover the power, freedom, and joy of solopreneurship? I'm Dr. Larry Cornett, a Business Advisor and Leadership Coach. I frequently work with frustrated employees who want to escape their 9-5 jobs and launch their own businesses someday. They want to maximize their lifetime earning potential, become invulnerable to economic instability, and take control of how they spend their days. I spent over 2 decades in the Silicon Valley tech industry and millions of dollars launching new businesses, products, and services. I've had some wins, and I've also learned how to avoid the mistakes many new business owners make. Over 15 years ago, I left my corporate career to build my own business to reclaim my freedom, health, and life. I want to help you do the same! newsletter.invinciblesolopreneurs.com
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Language: en

Genres: Business, Entrepreneurship

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🌟 Solopreneurship Is a Long Game - Here’s How to Play It (Issue 166)
Wednesday, 17 December, 2025

Summary of Our Recent Livestream In this episode, Anna Codina - Stress Coach and I discussed what it really takes to transition from a traditional job into solopreneurship without rushing, overspending, or forcing yourself to become someone you’re not. One thing I wanted to clarify right away is that solopreneurship does not mean working alone. For me, it simply means keeping a clean business structure (i.e., one owner) while staying flexible about collaboration. Over the years, I’ve partnered with other solopreneurs, hired contractors, and worked closely with people like Anna, all without formal long-term partnerships or employees. That flexibility has saved me a lot of stress and allowed me to scale my business.We spent a lot of time on validation, because this is where most people go wrong. I strongly believe you should test business ideas with as little time and money as possible. You can do a meaningful test with a simple landing page, a clear problem statement, and real conversations with real potential customers. If no one signs up or wants to pay, that’s not a total failure. It’s just early feedback that saves you from wasted effort and money, and tells you to take things in a different direction. We also talked about patience and rejection. Silence doesn’t mean that no one is paying attention. I’ve had clients reach out years later and tell me they’d been quietly reading my work the whole time. This kind of business often has a long lead time, and relationships compound if you keep showing up and listening to what people actually need.As introverts, Anna and I also shared why you don’t need to be loud, salesy, or charismatic to succeed. Writing, podcasting, broadcasting, and one-on-one conversations work far better for me than large networking events or hard sales tactics. On my discovery calls, I don’t pitch at all. I just try to help! Most of the time, people ask me how they can keep working with me.The big takeaway is this: solopreneurship is a long game. It’s about planting seedlings (e.g., content, relationships, small experiments) and letting them grow over time. You don’t need perfection. You need consistent action, small failures, and the willingness to keep going even when it feels like no one is watching.That’s how sustainable and fulfilling small businesses are built. ⬆️ Scroll up and hit play if you want to listen to our entire conversation. Larry Cornett is a business coach who works with ambitious professionals to help them reclaim their power, become more invincible, and create better opportunities for their work and lives. Do more of what you love and less of what you hate! If you’re interested in joining my free Invincible Solopreneurs community, please complete this application form, and we’ll get back to you. Anna Codina is a peak performance coach who helps busy owners detach from work to live better personal lives. Are you feeling overwhelmed, burnt out, or struggling to find that elusive work-life harmony? You’re not alone. Her coaching philosophy is simple: Focus on your strengths, not your weaknesses. Get unstuck in 15 mins!I know some people would like to help support my newsletter and podcast, but don’t want to commit to a monthly fee. I get it! So, I set up a ☕️ Buy Me a Coffee to let folks contribute without an ongoing financial commitment. I’m a solopreneur, and coaching and writing are how I provide for my family. Thanks for your support! Get full access to Invincible Solopreneurs at newsletter.invinciblesolopreneurs.com/subscribe