Your Business Ally

Author: JoAnn Holmes

Welcome, Allies! Attorney JoAnn Holmes ("Jo") helps 7 and 8 figure companies monetize intellectual property ("IP") including brands, software, expertise and content. For 20 years, Jo has successfully negotiated with companies like Disney, Target, the NFL and Microsoft. Listen in for insider tips to close lucrative deals for your company. Let's get started! Sponsored by HOLMES@LAW at www.holmesatlaw.com. (Disclaimer: This podcast is not legal advice.)
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Coders, Consultants and Content: The #1 Licensing Revenue Strategy
Episode 6
Tuesday, 11 February, 2020

Ally Agenda™ Both software developers and professional advisors can increase scale, and multiply revenue, through strategic copyright licensing. Leverage your business content, and avoid the biggest mistake jeopardizing your profit plans. 1. Distinguish copyrights from trademarks, trade secrets and patents. 2. Transform ideas into protectable business copyrights. 3. Amplify income with copyright licensing ladders. Assure Action™ Consider how you're currently delivering code or distributing consulting expertise. Take a moment to strategize new licensing models, whether directly to individual clients, or at scale to multiple customers. We can help! Our Assure Architect™ strategy framework is designed to monetize your successful brands, software, expertise and business content. From idea to implementation - we collaborate to identify what to license, highlight target customers, develop pricing models, and establish a go-to market sales plan. Resource Links Assure Architect™ IP Licensing Framework Untapped Income: IP Licensing for Midsize Companies Copyrights for Business Copyright Licensing for Software Coders, and Consultants US Copyright Office US Copyright Registration Fees Contact us, Allies! www.holmesatlaw.com JoAnn Holmes on LinkedIn @HolmesAtLaw on LinkedIn, Facebook, Twitter & Instagram @YourBizAlly Facebook, Twitter & Instagram