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Women Who LeadAuthor: Teresa Palacios Smith
Women Who Lead is a podcast dedicated to women who make a difference in the real estate industry. Join us as host Teresa Smith, the Chief Diversity, Equity, and Inclusion Officer at HomeServices of America, interviews various female executives and business leaders who have found success and forged their own path in the world of real estate. With a family from Columbia, Teresa conducts each interview with a cup of coffee in hand (because that's how she bonds and spends time with others.) From tactical strategies to overarching trends in the industry, each episode will take an in-depth look into an element of real estate for you to apply and grow in your own real estate business. At the end of the day, remember to always bring women up the ladder with you as you climb to the top. Episodes are published twice each month and are approximately 30 minutes. Make sure to subscribe now to never miss an episode! Language: en Genres: Business, Careers, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Business Architects | Robbie Roberts, Dianne Gordonn, Blossom Vernon - 057
Episode 57
Wednesday, 25 March, 2026
When you design with intention and lead with purpose, you build something worth remembering. My three guests joining me today, Robbie Roberts, Dianne Gordon, and Blossom Vernon, are true business architects who build for any market. Their advice moves beyond surface level strategies and into what actually creates a sustainable business. Meet the Leaders Blossom described real estate as a calling shaped by her early exposure to construction and family influence. Robbie's path began after being recruited during her own home sale, where mentorship and professionalism stood out. Diane entered from construction and leaned into operations, building success by supporting others. Leadership Gets Tested When It's Hard Diane walked into the 2008 market and realized she did not fully understand sales. Instead of pretending, she listened and focused on helping agents navigate the business side during difficult times. Robbie shared the challenge of watching agents leave and learning not to take it personally. Blossom spoke about the emotional weight of leadership and how those moments built her discipline and resilience. Systems Create Consistency Success is not about motivation. It is about structure. Robbie emphasizes written goals and daily accountability. Blossom's "Breakfast Club" tracks calls, wins, and progress each week. Diane focuses on innovation, testing new ideas and adapting quickly when needed. Culture and Purpose Culture is built daily. Robbie reinforces it through personal recognition. Blossom creates accountability while celebrating wins. Diane provides structure while giving agents room to grow. Blossom said it best. Everything starts with understanding the why. When you know the why, decisions, systems, and conversations become clear. The Legacy Diane leads with fairness and growth. Robbie leads with care and accessibility. Blossom leads with structure and purpose. Because in the end, people remember how you made them feel and how you helped them grow. Favorite Quotes / Principles Blossom Vernon: "If a day goes by and I have not learned something new, it's a day wasted." Her focus is continuous learning and growth every single day. Diane Gordonn: She likes to follow the Rotary Four-Way Test: Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned? Bonus: Will it be fun? She uses this as a decision-making framework in leadership and life. Robbie Roberts: "If you carry old bricks, you keep building the same house." A reminder to embrace change and not stay stuck in old habits. When you help another woman rise, we all shine. And that's how we make an impact. So, let's build each other up and shine brighter than the sun. For more great content from Teresa, connect with her on LinkedIn, join her Women Who Lead Series on Facebook, and subscribe to her YouTube channel. You can find more episodes of Women Who Lead on Spotify, Apple Podcasts, and anywhere else podcasts can be found. This episode is brought to you in part by Venus et Fleur. Are you looking for a great way to show appreciation to family, friends, or even customers? Give them a floral arrangement they won't forget anytime soon. These beautiful arrangements make the perfect closing gift for any realtor to stay top of mind. Visit venusetfleur.com and use code "hsoa20" when ordering for 20% off.
