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Art & Science of Complex SalesAuthor: Membrain
Join us on the Art & Science of Complex Sales podcast by Membrain where we invite various experts from the industry to discuss about different topics in the world of complex sales Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Fundamentals in Sales │ Rocky LaGrone
Friday, 23 January, 2026
Sales have changed, but the fundamentals never have.In this episode of The Art and Science of Complex Sales, Paul Fuller talks with Rocky LaGrone, a sales development expert with over 35 years of experience, about what truly drives sales performance and why leadership matters more than tools, tactics, or technology.Rocky shares why sales is ultimately a people game, how trust and discovery sit at the center of every successful deal, and why companies struggle when they rely on systems without accountability. Together, they explore how belief, purpose, and leadership shape long-term success for both sales teams and individuals.In this episode, you’ll learn:Why sales fundamentals never changeHow leadership directly impacts sales performanceWhy tools and training fail without accountabilityHow belief-driven development creates lasting growthListen in to discover how developing people first elevates sales performance and transforms lives.
