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Grant Goddard : radio broadcasting expertAuthor: Grant Goddard
Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. He has worked in the radio industry for several decades as a senior manager and consultant, both in the UK and overseas, for some of the worlds largest media owners. As an independent media analyst, he writes extensively about the radio business for consumer and trade magazines, books and sector reports for stakeholders. Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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DAB Radio Switchover: Dead As The Dodo
Monday, 16 December, 2013
In 2004, I wrote my first article predicting that the UK’s implementation of DAB digital radio was headed for failure. It was not guesswork. I had analysed radio industry data since 1980. I had worked at The Radio Authority when it implemented DAB. I had worked in Ofcom’s radio division. I had seen DAB from inside and outside the regulator and the commercial radio industry. Only five years after its launch, the available evidence demonstrated that DAB was headed for disaster in the UK. This episode is also available as a blog post: http://grantgoddard.co.uk/dab-radio-switchover-dead-as-the-dodo/ Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon. LinkedIn SlideShare Flickr Scribd Academia
