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FinTech @ IUAuthor: Eric Wong and Elijah Stein
A podcast about all things FinTech tailored for college students. Our guests are the leading Founders, Professors, and Influencers heading some of the most innovative startups in the industry. Join us every Monday! Language: en-us Genres: Education for Kids, Kids & Family Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Sam Lewis - Consumer Psychology, What Traditional Banks Lack, Money Shame
Friday, 14 November, 2025
In this episode, we talk with Sam Lewis, CEO of Fruitful, about why traditional banks and wealth managers fail people in their 20s–40s — and how Fruitful is rebuilding financial planning with a human + AI “money system.” Sam explains why budgets fail, why money is still a taboo topic, and how behavioral coaching combined with automation helps members break emotional spending habits and finally make progress toward their goals. We also talk about consumer psychology, social media financial advice, AI tools, and Sam’s best career advice for young professionals starting out.0:40–2:10 – Sam’s background and what Fruitful does2:10–4:30 – Why traditional banks miss the 25–45 demographic4:30–7:00 – The gap between banks, neobanks, and wealth managers7:00–10:00 – How Fruitful’s onboarding and money system works10:00–13:00 – Consumer psychology and income allocation13:00–17:00 – Behavioral coaching, habits, and money shame17:00–22:00 – “A budget is not a system” and simplifying money22:00–30:00 – AI vs human advisors, social media influencers, and trust30:00–37:00 – Member success stories & Sam’s career advice
