Beyond The Shelf

Author: David Feinleib

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
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Language: en-us

Genres: Business, Marketing, Technology

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BTS Live from the Commerce Media Brand Summit: Shawn McGahee (Roundel)
Wednesday, 1 April, 2026

Our BTS Live from the Commerce Media Brand Summit miniseries concludes with Shawn McGahee, Sr. Director, Performance and Insights at Roundel.Shawn speaks with Dave about the growing maturity of retail media — from a focus on ROAS to a deeper emphasis on incrementality, measurement, and real business outcomes.He shares how Roundel is approaching measurement through a portfolio of testing methods, why brands need to start with clear business objectives, and how retail media insights — especially from creative — can extend beyond campaigns to influence broader strategy.Connect with Shawn on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidIs your PDP ready for AI? Get Your Free PDP Readiness AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker