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Ten Golden Rules Internet Marketing for Law Firms PodcastAuthor: Ten Golden Rules
Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jays practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firms full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here! Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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122: Chris Ronzio from Trainual on Transforming Training, New Employee Onboarding and Processes for Scalable Success
Episode 122
Tuesday, 17 December, 2024
Do you want to scale your business without being tied to every detail? Our guest today Chris Ronzio, the founder of Trainual, shares the secrets behind creating a streamlined, scalable business through effective systems and SOPs. Chris shared his journey from running a sports video production company to creating Trainual, a game-changing software that simplifies and centralizes standard operating procedures and employee onboarding.We explored how proper systems like Trainual can streamline processes, onboard employees seamlessly, and scale businesses effectively—especially for law firms. Chris also discussed the importance of building a "process culture" to ensure consistent updates and foster innovation. With practical advice for optimizing processes like client intake and employee orientation, this episode is packed with actionable insights to help your business run like a well-oiled machine. Key Topics02:09 The widespread use of Trainual and its integration with standard operating procedures (SOPs) and onboarding processes.02:45 His journey and the story behind Trainual.03:21 The importance of good training and onboarding in scaling his video production company.03:45 The initial challenges of using Google Docs and Dropbox folders for business manuals and the need for a dedicated tool.03:59 The need for a dedicated tool for business operating manuals led to the creation of Trainual, which started as a consulting tool and later became a software business.05:08 Chris mentions writing a book, "The Business Playbook," to provide a framework for creating comprehensive operating manuals.05:40 The benefits of having documented processes for onboarding new employees and training them effectively.08:10 The need for businesses to create best practices, celebrate innovation, and regularly update their systems.09:21 The importance of having the right tools and building a process culture into the DNA of the business.10:15 Outlines the four pieces of the playbook methodology: business profile, people, policies, and processes.10:42 The importance of understanding the business's culture, key milestones, and ideal customer.11:15 The need to document roles, responsibilities, and processes, starting with administrative and sales processes.13:15 He suggests using sent emails and calendar activities to identify responsibilities.14:49 The importance of a structured orientation for new employees, especially in a remote setting.15:50 Improving the intake process in law firms.16:16 Documenting processes that are done frequently or by multiple people to ensure consistency and efficiency.17:29 Using flowcharts to outline the intake process and involving all stakeholders in the documentation.18:21 Recording steps with screen recordings or document templates to ensure clarity.19:37 The importance of assigning and tracking training completion to ensure new employees are up to speed.21:17 Approach to onboarding, including pre-offer training and intake forms to gather preferences and working styles.22:23 A structured orientation program with live presentations, downtime for asynchronous training, and a buddy system for support.26:35 Joined Dan Martell’s SAS Academy early on, learned the power of delegation through his 'Buyback Your Time' concept, and witnessed his business and book thrive worldwide.30:45 Use playbooks both macro and micro: a full operations manual for the business and detailed SOPs for clear ownership, frequency, and efficiency.32:35 Sharing an example of an account manager who pre-writes meeting notes, creating an SOP for the process.36:25 Start training during the interview process, personalize onboarding with intake forms, and design a structured, engaging first day with...
