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Ten Golden Rules Internet Marketing for Law Firms PodcastAuthor: Ten Golden Rules
Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jays practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firms full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here! Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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178: The Truck Accident Authority Joe Fried on Niching Down and Building Personal Brand Expertise
Episode 178
Tuesday, 13 January, 2026
Niching is often framed as restrictive, but in practice it creates freedom and authority.In this conversation, I talk with Joe Fried about how focusing deeply on one area transformed his practice and impact. Joe shares how niching into truck crash litigation helped him become a true subject matter expert, attract better cases, and build a national reputation through teaching, not hype. We talk about why expertise is earned by sharing what you learn, how real content beats flashy marketing, and why passion matters more than chasing money. Joe also explains how storytelling, systems, and surrounding yourself with the right people can dramatically change results. This episode is about building a practice that feels aligned, intentional, and built to last.Key Topics03:25 – Learn why niching down is often the fastest way to stop competing with every other lawyer in the room.05:42 – Hear how early insecurity can become the catalyst for building real expertise.06:34 – Learn a practical definition of what actually makes someone a subject matter expert.07:19 – Discover why concentrated focus beats waiting decades to feel “qualified.”08:22 – Hear how recognizing patterns in real life can point you toward the right niche.09:24 – Learn how committing to a niche before having cases can still unlock momentum.10:10 – Understand why teaching what you learn builds credibility faster than marketing tactics.11:41 – Learn how positioning truck crashes as fundamentally different reshaped referrals.12:23 – Discover why sharing real, useful content naturally creates leadership in a space.15:06 – Learn how passion for the work makes specialization contagious to others.16:25 – Hear a simple visualization exercise to identify the cases you’re meant to handle.22:27 – Learn why surrounding yourself with true experts is essential to running a strong firm.28:28 – Rapid-fire insights on productivity, AI tools, wellness habits, books, and influences that shape Joe’s thinking.35:51 – Learn how reframing cases around human impact changes how juries connect.36:35 – Discover why the most powerful stories aren’t about injuries, but how life changes afterward.Resources MentionedBooksWho Not How by Dan Sullivan - https://a.co/d/56nWJaCInfluence: The Psychology of Persuasion by Robert Cialdini - https://a.co/d/32Ga9NvPre-Suasion by Robert Cialdini - https://a.co/d/2Cte7iTPodcastsThe Joe Rogan Experience - https://podcasts.apple.com/us/podcast/the-joe-rogan-experience/id360084272 Art of Accomplishment with Joe Hudson - https://podcasts.apple.com/ca/podcast/the-art-of-accomplishment/id1540650504Technology and ToolsChatGPT - https://chat.openai.com Claude -
