The Ecommerce Lab By Ecomcy

Author: Vincenzo Toscano

Welcome to The Ecommerce Lab By Ecomcy. This is the place for everything related to Amazon FBA private label and eCommerce. Learn exactly what you need to start or scale your business. Get insights from the top industry experts who will discuss the latest trends and best practices in the world of Amazon. From choosing products and sourcing from a supplier to setting up your Amazon account and marketing your business, you will hear it here. We will be running episodes in English and Spanish so we can provide value to as many people as possible. FIND US ON Vincenzo LinkedIn: https://bit.ly/3MJbynW Ecomcy LinkedIn: https://bit.ly/3pYEm1P Ecomcy Instagram: https://bit.ly/3KDmAco Ecomcy Facebook: https://bit.ly/3pYEr5D Ecomcy Twitter: https://bit.ly/3KR1EyQ Ecomcy Website: https://bit.ly/3tlVLUp
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Language: en

Genres: Business, Entrepreneurship, Marketing

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EP #357] [ENG] - How Rufus is changing the way you sell on Amazon - Andri Sadlak and Vincenzo Toscano
Episode 357
Friday, 9 January, 2026

Welcome to the Amazon Ads Educators Summit podcast series! In this conversation, Andri Sadlak and Vincenzo Toscano explain how the arrival of Rufus and artificial intelligence on Amazon is changing the way users recommend and discover products.You'll learn how to optimize your ads from a visual perspective (images, packaging, context of use, emotions, alt text, and high-quality content) to make your products more relevant to the right customer, beyond traditional keywords. They also share strategies for 2025-2026, testing, audience segmentation, and how to prepare for the era of Amazon 3.0 and AI-assisted shopping.If you sell on Amazon or manage e-commerce brands, this content will give you a competitive edge.🎙️ SpeakersAndri Sadlak — Founding Director of Product and Strategy, AI Visibility for Ecommerce – Azoma - @AndriSadlakVincenzo Toscano — Founder and CEO, Ecomcy - @EcomcyTV#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo