 |
The Purposeful StrategistAuthor: Belden Menkus
I want to shift the discussion about organisational purpose from being about what organisations and leaders should do, to take a practical look at what they are doing now. We hear how business leaders across a range of industries think about purpose, and we explore how they make purpose a building block of their business strategy. Through our conversations, we get their insider tips on the how of bringing purpose and strategy to life. Language: en Genres: Business, Education, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
What Mutual Really Means: Purpose, Pride, and the Long Game in Financial Services
Episode 191
Wednesday, 19 August, 2026
In this episode of The Purposeful Strategist, Belden Menkus speaks with David Hynam, CEO of LV= about leading a financial mutual with no shareholders, over a million members, and a purpose that dates back to 1843.David joined LV= in 2022 with more than 30 years of experience across financial services and insurance, including senior roles at Barclays, AXA UK, Friends Life, and Bupa UK. In their conversation, David and Belden discuss:What mutuality really means in practice, and how it creates a different kind of accountability than shareholder ownership.David’s conviction that colleagues give their best when they feel pride in their workplace.How LV=’s five-pillar strategy came together, and the disciplines David uses to keep the organisation aligned to it.Why the CEO’s wish list is not a strategy, and how successful strategies come out of leadership teams who are willing to challenge each other.David’s belief that the best CEOs are settled and optimistic even amid uncertainty, and why learning to live with uncertainty is part of the job.LV=: https://www.lv.com/Menkus & Associates: https://www.menkus.com/Supported by Norman Broadbent: https://www.normanbroadbent.com/Belden Menkus is the Managing Director of Menkus & Associates, a strategy firm for businesses with a broader purpose. His McKinsey training combined with more than 30 years working at Board and ExCo level gives him both the analytical rigour and the relational experience that these complex, high-stakes leadership situations demand.Belden hosts The Purposeful Strategist, a weekly podcast. It explores how senior leaders bring purpose to life through strategy and reflects the same questions that drive the consulting work.
