The Purposeful Strategist

Author: Belden Menkus

I want to shift the discussion about organisational purpose from being about what organisations and leaders should do, to take a practical look at what they are doing now. We hear how business leaders across a range of industries think about purpose, and we explore how they make purpose a building block of their business strategy. Through our conversations, we get their insider tips on the how of bringing purpose and strategy to life.
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Language: en

Genres: Business, Education, Management

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Property is Personal
Episode 200
Wednesday, 21 October, 2026

In this episode of The Purposeful Strategist, Belden Menkus speaks with Richard Bruce, CEO of Carter Jonas, a leading UK property consultancy working across commercial, residential, rural, planning and development and infrastructure. Richard explains how their LLP structure, management approach, and company culture enables Carter Jonas to bring together expertise from across the property lifecycle to support clients throughout the UK. In their conversation, they discuss:How Carter Jonas's LLP structure enables fast, expert decision-making and a culture of accountability and empowermentThe culture of open debate they've cultivated, and Richard's view that when an idea is put forward, constructive challenge is much better than silence.Why "property is personal" sits at the heart of Carter Jonas's purpose, and how that necessitates a high level of expertise in their services.Carter Jonas: https://www.carterjonas.co.uk/ Menkus & Associates: https://www.menkus.com/Supported by Norman Broadbent: https://www.normanbroadbent.com/Belden Menkus is the Managing Director of Menkus & Associates, the strategy firm for businesses with a broader purpose. His McKinsey training combined with more than 30 years working at Board and ExCo level gives him both the analytical rigour and the insight that complex, high-stakes leadership situations demand.Belden hosts The Purposeful Strategist, a weekly podcast. It explores how senior leaders bring purpose to life through strategy.