MarTech Data Lab

Author: Samuel Itin

Welcome to The Marketing Technology (MarTech) Data Lab, a podcast at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformational change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Hosted by Samuel Itin.
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Language: en

Genres: Business, Marketing

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Data-Driven Entrepreneurship & Visualization with John-David Ariansen
Episode 4
Tuesday, 22 October, 2019

What defines an analytics entrepreneur? Join John-David Ariansen, Director of Analytics at Silvertone Analytics and an Analytics Educator for a robust discussion. We have a chance to discuss how he was able to scale up his business by focusing on the largest gaps in data-understanding with his clients, putting himself out there, and building his education practice. From a YouTube video explaining the Tableau Certification exam and creating a content pipeline for the analyst and business leader alike, he has been able to create accessible coursework on Udemy and LinkedIn Learning that has helped hundreds of managers and analysts on their own journey. We also discuss how the entrepreneurial mindset applies to all facets of life and how life-long learning is the key to success.