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Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, ConsuAuthor: Lauren V Davis
The Real Personal Branding podcast is your behind-the-scenes look at how thought-leaders, speakers, authors, and coaches have built their businesses, elevated their personal brands, and created lives that truly make them happy. My name is Lauren V. Davis and I am not interested in the fluff, I want to know everything it took to get there. The highs and lows, the celebrations and the messy middle. which is why I believe in bringing you honest conversations with the people I interview and the episodes I record myself. I believe that transformation in your business starts with REAL relationships and communication as the foundation of your personal brand. I believe there is an un-escapable power in building a personal brand that shows up for your people. It's an essential tool to your marketing, your personal development and success of your business. For entrepreneurs who want to build their audience and leadership, there is no better way than through building and marketing your relationship-driven personal brand. This podcast will show you how. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Sell With Authority and Confidence with Sue Heilbronner and Lauren V. Davis
Wednesday, 18 March, 2026
In this episode of The REAL Personal Branding Podcast, Lauren welcomes Sue Heilbronner. She reveals why one of the most powerful moves an entrepreneur can make is getting deeply aligned with their core values while remaining unattached to whether a specific piece of business closes. Sue explains that selling is not an aggressive action, but rather a process of alignment and communication. In her conversation with Lauren, Sue discusses: Lead with alignment, not pressure. Sue explains that the foundation of effective selling is getting deeply aligned with your core values, strengths, and what the market actually needs—then communicating that clearly and confidently. Practice "passionate ambivalence." Be fully invested in your work while staying unattached to whether any specific opportunity closes. This mindset reduces fear, improves relationships, and leads to stronger long-term business outcomes. Build magnetism through clarity and positioning. A concise 15–30 second bio and a clear articulation of your value help expand your "top of funnel," making sales feel more natural and less dependent on chasing individual prospects. Sue shares her fascinating journey from the Justice Department to the early internet era, illustrating how a mindset oriented toward change and curiosity can create massive opportunities in any economy. She also breaks down the core concepts from her book, Never Ask for the Sale, explaining why traditional "outcome chasing" can compromise the quality of business relationships and how building a personal brand with purpose creates natural magnetism. More about our guest today: Sue is a sought-after speaker, startup CEO, mentor, adjunct professor of entrepreneurship, facilitator, strategic advisor, Conscious Leadership coach, co-founder of the MergeLane investment fund, creator of the Leadership Camp training program for high-potential leaders, former federal prosecutor, and a direct and fearless catalyst for change. Lauren and Sue also explore how entrepreneurs can shift away from traditional aggressive selling toward the practice of passionate ambivalence - the art of being deeply invested in your work while remaining unattached to specific outcomes. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Sue Heilbronner here: https://www.linkedin.com/in/sueheilbronner/ https://www.heysue.com/
