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The Small Business SafariAuthor: Chris Lalomia
Have you ever sat there and wondered "What am I doing here stuck in the concrete zoo of the corporate world?" Are you itching to get out? Chris Lalomia and his co-host Alan Wyatt traverse the jungle of entrepreneurship. Together they share their stories and help you explore the wild world of SCALING your business. With many years of owning their own small businesses, they love to give insight to the aspiring entrepreneur. So, are you ready to make the jump? Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What If Your Product Isn’t The Problem—Your Offer Is
Episode 230
Tuesday, 10 February, 2026
Send a text What if your growth problem isn’t your marketing—or your product—but the offer itself?Summary:John “JD” Dwyer, founder of The Institute of Wow, joins us to reveal how challenger brands out perform bigger competitors by engineering irresistible offers that drive immediate action. We break down how incentive-based marketing, high perceived-value bonuses, and creative positioning can transform conversion rates without cutting prices.JD shares the story of a bank that replaced a standard promotional rate with a vacation incentive—then amplified results with a celebrity campaign that dramatically increased response. From coffee shops doubling revenue with simple behavioral nudges to dental practices generating thousands of targeted leads through creative contests, the lesson is clear: when the offer aligns with customer desire, price becomes far less important.We also explore practical tactics for small businesses, including designing incentives that cost little but feel premium, coaching sales teams using recorded calls and AI insights, and leveraging Facebook as a responsive lead-generation engine when the economics make sense. This episode delivers a playbook for business owners ready to move beyond price competition and create a “wow factor” that drives both immediate sales and long-term loyalty.🎥 Watch the full episode on YouTube: https://www.youtube.com/@TheSmallBusinessSafari💡 GOLD NUGGETS • Why the offer—not the product—often determines conversion• Creating high perceived-value incentives that cost less than discounts• Behavioral nudges that dramatically increase repeat purchases• Using contests and promotions to generate targeted leads fast• Coaching sales teams with recorded calls and AI performance analysis🔗 Guest Links• Website: https://theinstituteofwow.com• LinkedIn: https://www.linkedin.com/in/instituteofwow/jdpodcastguest.com🌍 Follow The Small Business Safari• Instagram | @smallbusinesssafaripodcast• LinkedIn | https://www.linkedin.com/in/chrislalomia/• Website | https://chrislalomia.comThanks to our sponsor Smart Hire Solutions LLC!
