Global Ambitions

Author: Stephanie Harris

Welcome to Global Ambitions. Your 15-minute window into the minds of localization and international go-to-market experts. Discover how they respond to their biggest challenges. 
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Language: en-us

Genres: Business, Management, Marketing

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Shifting Left with Localization: A Step by Step Breakdown from Roku
Episode 85
Thursday, 2 April, 2026

Late-stage localization is where timelines fall apart and “can you just shorten it?” turns into a survival tactic. In this episode, Pablo Lloreda, Manager of Localization and Accessibility at Roku, breaks down a more sustainable approach: shifting left and embedding localization directly into the design phase, long before code hardens and options disappear.