Mobile Games Playbook

Author: Liftoff

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!
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Language: en-us

Genres: Technology

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Episode 67: Relearning the Rules - Player Motivations and Understanding Audiences with Carlos Salvado
Episode 67
Tuesday, 16 December, 2025

Join GameRefinery’s Brendan Fraher and industry veteran Carlos Salvado for another episode of the Mobile Games Playbook. With 15 years of experience across mobile, PC, and console, Carlos shares his expertise on why the industry demands continuous adaptation, touching on new business models, emerging tech, and AI integration.This episode tackles the major challenges facing developers today, including the rise of web stores and the strategic use of live events, as well as how player motivations and audience understanding can lead to mobile success.Remember to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics and strategies for growing your game.