The SaaS Venture

A podcast sharing the adventure of starting, growing, and running a bootstrapped SaaS company.

Author: Aaron Weiche

A podcast sharing the adventure of starting, growing, and running a bootstrapped SaaS company. Aaron Weiche is the founder of Leadferno, a conversion platform powered by SMS to help business capture more leads and close them faster. Each episode shares the journey of the software start-ups wins, losses, and experiences in marketing, sales, product, customers, metrics, and more.
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Language: en

Genres: Business, Education, How To, Marketing

Contact email: Get it

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iTunes ID: Get it

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50: Engagement In Your Sales Funnel
Sunday, 17 March, 2024

Hubspot has defined the SaaS sales funnel as Awareness, Engagement, Exploration, and Conversion. This episode is focusing on Engagement in the sales funnel to move your prospect down further. For me it comes down to two main strategies:1. Are you easy to work with?2. Do you work how your customers want you to work? I look at what makes for good CTAs, that appeal to all levels of engagement. Questions - live chat, web-to-textGet updates - email newsletters, podcasts, blog content, socialDemos - recorded, live, interactive