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Build a Vibrant Culture PodcastIgnite your company culture with the Build a Vibrant Culture podcast. Author: Nicole Greer
Ignite your company culture with the Build a Vibrant Culture podcast! We bring together incredible leaders, trailblazing entrepreneurs, and expert visionaries to share the secrets to their success, explore real-world challenges, and reveal what it truly takes to lead with energy, passion, and purpose as a VIBRANT Leader. Tune in every week as Nicole Greer dives deep with a new inspiring guest, delivering fresh insights and actionable wisdom to elevate your leadership game! Subscribe now and leave a review to help drive the future of creating vibrant workplaces! Need a speaker, trainer, or coach? Visit our website today: www.vibrantculture.com Follow us on LinkedIn: https://www.linkedin.com/in/build-a-vibrant-culture-nicole-greer/ Want to be a guest on the show? Email Nicole@vibrantculture.com Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Death of Demographics: Why Values Drive Engagement, Culture, & Performance with David Allison
Episode 244
Wednesday, 24 December, 2025
What if almost everything we’ve been taught about motivating people at work is… wrong? In this eye-opening episode, Nicole Greer sits down with David Allison, the world’s leading expert on human values, to challenge outdated thinking around demographics, generations, and stereotypes. Drawing from research with over one million people worldwide, David introduces a radically more accurate way to understand, engage, and inspire humans at work: Valuegraphics.If you work in HR, L&D, OD, leadership, talent, or culture, this episode will change how you think about people forever.Vibrant Highlights:00:05:41 Why demographics are only 10.5% accurate and how generational labels fail to explain human behavior at work.00:09:58 David explains his “biggest mistake” in marketing and why relying on demographic stereotypes not only fails to engage people but actively fuels bias, ageism, and exclusion in organizations.00:19:29 How values drive decision-making through dopamine and why alignment determines engagement, trust, and burnout at work.00:20:45 Research showing people will turn down a higher-paying job when their workplace aligns with what matters most to them.00:42:18 The “pink van” story and how understanding values transformed engagement in the skilled trades by focusing on service to others.Connect with David:David's book, The Death of Demographics: https://a.co/d/cKTgUw3Company website: https://valuegraphics.com/Speaking website: https://www.davidallisoninc.comYouTube: https://www.youtube.com/@DavidAllisonIncLinkedIn: https://www.linkedin.com/in/davidallisoninc/Download the 56 values of The Valuegraphics Database FREE: https://www.davidallisoninc.com/56valuesListen at vibrantculture.com/podcast or wherever you get your podcasts!Book Nicole to help your organization ignite clarity, accountability, and energy through her SHINE™ Coaching Methodology.Visit vibrantculture.comEmail: nicole@vibrantculture.comWatch Nicole’s TEDx Talk: https://youtu.be/SMbxA90bfXE
