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Shed Geek PodcastAuthor: Shed Geek Podcast
The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Farmer, Marketer, Podcaster: Cord Koch- PART 1
Episode 100
Friday, 28 November, 2025
Send us a textUseful beats clever, every time. We open with the hard truth about why most content and sales conversations miss: they’re built for the creator, not the customer. From there we get tactical. Shannon and Cord map the journey from problem unaware to purchase-ready, sharing practical ways to qualify buyer knowledge, read heat, and design messages that fit each stage. If you’ve ever watched a good lead go cold after a feature dump, this conversation offers a cleaner path: serve first, sell second, and match your offer to what the buyer is ready to hear.Cord’s background adds weight to the playbook. Raised on a working farm, sharpened in big-agency work in Chicago, and proven through scaling a national franchise footprint, he brings an operator’s eye to marketing. We talk about turning seasonal spikes into steady pipelines, finding adjacent offers your customers already want, and raising lifetime value by simply being more useful. One standout example: shifting “spring service” outreach to fall, bundling pickup, tune-ups, and trickle chargers to smooth demand and increase trust. Small changes in timing and framing can unlock meaningful revenue without more noise.We also share where Shed Geek is headed next. Expect more topical, timely episodes that spotlight what matters now, live ad reads that keep promotions current, and sponsored newsletter segments that deliver value first. We’re bringing more consumer-facing moments into a B2B space so manufacturers, RTO partners, and suppliers can speak directly to shed buyers’ real questions. As AI reshapes search and discovery, teams that educate clearly and show outcomes will win the clicks—and the customers.If this conversation sparked an idea you can use this week, tap follow, share it with a teammate, and leave a quick review. Your feedback helps us build more content that serves you.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter? Sign up here.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed ProCardinal ManufacturingSolar BlasterThree Oaks Trading CompanyNewFound Solutions
