 |
Practical Product w/ Jason EvanishPractical Product is the most actionable and practical podcast for B2B and SaaS Product Managers. Author: Jason Evanish
Practical Product is the most actionable and practical podcast for B2B and SaaS Product Managers. This show is hosted by Jason Evanish, a Product Manager for over 12 years as a Founder, coach, and early-stage Product Leader. Practical Product will talk about building a great strategy, avoiding pitfalls, balancing the many demands of a career in product management, and so much more. We have many awesome guests lined up, some you've heard of in the Product Management space and some lesser-known, yet very talented PM's that you should get to know. Follow the show and get ready to learn the practical product advice you've been dying to hear. Get more product advice on Jason's blog: https://jasonevanish.com Follow Jason on Twitter: https://twitter.com/Evanish Get coaching from Jason or take his course: https://becustomerdriven.com Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
JTBD: Jobs to Be Done - What it is, why it matters, how to use it, and a real life example
Episode 11
Friday, 6 January, 2023
Key Links from this episode:Follow along with the questions Jason asked in his post How to do a Jobs to Be Done interviewLinks from Ryan's search for a mattress:DreamCloud - The mattress Ryan ultimately boughtWirecutter - A review site Ryan referrencedSleep Foundation33 Best Mattresses of 2022 on NYT - A site Ryan referenced in his searchOn Clayton Christensen and JTBD:The Milkshake video and JTBD by Clayton ChristensenClayton Christensen Institute How Will You Measure Your Life? by Clayton Christensen - A great book by JTBD co-creator on a healthy philosophy of lifeConnect with Ryan FindleyRyan on LinkedInLearn to WinLearn more and connect with Jason Evanish:Get more product advice on Jason's blogFor more product advice, thoughts on tech, and more, Follow Jason on Twitter You can take your learning to the next level and get coaching from Jason or take his course hereTopics:(0:35) - Introducing JTBD: What is Jobs to be done?(3:03) - Setting the stage with the product Ryan recently bought(3:45)- When did you first start thinking it was time for a new mattress?(4:17) - When do you first start thinking about the mattress?(4:34) - Who was involved in the purchasing decision?(6:04) - How did you decide on DreamCloud?(7:51) - How did budget play a role here?(9:14) - Where did you go to get ratings and reviews?(11:26) - What led to the 3 month delay in being able to finally get the product?(13:45)- Zooming out: Black Friday & Forcing Functions(21:36) - The purchase moment(32:07) - Did you need customer support at all? (33:37) - How did this purchase differ from other things you buy?(34:50) - What happened with a recent disappointing purchase you made?(40:40) - Where did your buying discussions physically taking place?(47:17) - Did you visit any third party locations when you were in the process?(48:39) - Digging into Ryan's experience using what he purchased(49:59) - Advice for marketers applying JTBD(54:53) - Ryan’s thoughts on this experiment(59:48) - Learn to Win & Connecting with Ryan
