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Marketing to Complex IndustriesIn B2B marketing, change is the one thing you can always count on. Author: Godfrey
In B2B marketing, change is the one thing you can always count on. Marketing to Complex Industries features conversations about current topics, challenges and opportunities in industrial marketing across a variety of industries. Presented by Godfrey, a full-service B2B marketing agency. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Turning ESG Data Into Intelligence – A Chat With Paul Shahriari, Chief Innovation Officer and Founder of Ecomedes
Episode 17
Thursday, 21 October, 2021
Paul Shahriari, Chief Innovation Officer and Founder of Ecomedes, sat down with Godfrey Vice President of Creative Scott Trobaugh and Senior Strategist Donna Harris to talk about Environmental, Social and Governance (ESG). ESG has gone beyond simply being a buzzword — now B2B brands increasingly view it as a core value, intended to serve as an integrated part of their offering to customers, employees, investors and other stakeholders. In this episode, Paul brings his two decades of experience to the conversation about the trends, challenges and opportunities brands now have to make a positive impact on their business and the world around them. Paul shares:Emerging trends in sustainabilityHow the built environment is undergoing a sustainability renaissanceThe importance of offering value in sustainable solutionsThe value of implementing ESG with a multidisciplinary mindsetWhy data-driven ESG decision-making mattersWays ESG metrics could evolve About the Speakers:PAUL SHAHRIARI Chief Innovation Officer and Founder Ecomedes Paul Shahriari is the Chief Innovation Officer and Founder of Ecomedes, a cloud-based technology platform designed to simplify sustainability and ESG-driven decision-making. The Ecomedes platform helps users deliver increased ROI, reduce environmental impacts and be healthier through the selection of better products to their organizations and the buildings they design, build and operate. Paul is an authority on sustainability, high-performance green building and the application of technology to the design and construction process. He has been a visionary in the field of sustainability through his consulting practice, GreenMind Inc., and has served over 150 clients since 2000. A sought-after speaker and a master speaker at USGBC Greenbuild Conference, he has delivered over 500 presentations nationally and internationally during his career, on topics including green technology, green jobs, eco-entrepreneurialism, green rating systems, green marketing and cost/benefit analysis. In addition to Ecomedes, he founded two other technology companies: ecologic3, the first project software that produces cost/benefit analysis for green building projects, and ecoScorecard, the first web-based environmental documentation software for manufacturers working in commercial and residential construction. DONNA HARRISSenior Strategist As a senior strategist at Godfrey, Donna is fascinated with industry trends and market research. She supports account teams with insight and strategic planning and thrives on conquering challenges that keep clients up at night. SCOTT TROBAUGHVice President of Creative As Vice President of Creative at Godfrey, Scott leads teams in creative problem-solving, with the goal of tethering outlandish ideas to workable business realities.
