Fearless Sellers - The Women of Amazon

Author: Joie Roberts

Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading voices in the Amazon FBA and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!
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Language: en

Genres: Business, Entrepreneurship

Contact email: Get it

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#153 Building a Viral Sustainable Brand on Amazon with Louisa Li
Episode 153
Tuesday, 18 November, 2025

In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Louisa Li, the founder of MaisoNovo, a brand that focuses on sustainable bath and home care products. Louisa shares her journey from a corporate finance career to entrepreneurship, detailing how she turned a personal problem into a viral brand on Amazon. The conversation covers the challenges she faced, the importance of community and customer engagement, strategies for success on Amazon, and her experiences with global expansion and competition. Louisa emphasizes the significance of learning from mistakes and the value of building a supportive network in the entrepreneurial journey. Takeaways Louisa transitioned from a corporate finance career to entrepreneurship. She created MaisoNovo to address a personal problem with sustainable design. The brand quickly gained traction on Amazon, achieving seven figures in its first year. Community engagement and customer feedback are crucial for brand growth. Mistakes are part of the learning process in entrepreneurship. Utilizing Amazon's tools, like the Vine review program, can enhance product launches. Global expansion has been beneficial for MaisoNovo's revenue. Protecting your brand legally is essential in a competitive market. Building a supportive network is vital for success. Entrepreneurship requires hard work and dedication, but offers flexibility.