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The New Music Business with Ari HerstandIn this show, Ari deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Author: Ari's Take
**WEBBY AWARD FOR BEST MUSIC PODCAST**#1 music industry podcast to help keep you in the loop -SpotifyThe 10 Best Music Business Podcasts of 2022" VarietyAri Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him The poster child of DIY music. In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesnt let his guests off easy. If there is a way, Ari will find it.To learn more follow @aristake_ and @ariherstandVisit aristake.com to join the newsletter.-- Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Entrepreneurship, Music, Music Interviews Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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This Superfan Platform Gets Artists Paid 10x+ What They Make From Streaming
Episode 15
Tuesday, 15 April, 2025
This week on the New Music Business podcast, Ari sits down with Mag Rodriguez, the founder and CEO of the direct-to-fan platform EVEN. Throughout his career, Mag has helped artists generate over 1 billion streams—but now, he’s focused on building a parallel music economy where artists sell directly to fans before streaming. “Superfan” platforms like EVEN are redefining how artists monetize their work.Through EVEN, Mag has partnered with J. Cole, 6LACK, LaRussell, Lauren Jauregui, Fariana, Smino, Ryan Leslie, and thousands of other artists of all levels, empowering them to take ownership of their fan relationships and unlock new revenue streams. They’re essentially putting control and earnings back into the hands of artists.In this episode, Mag tells Ari about artists who don’t have many followers or monthly listeners, but are making significant revenue from their fans on EVEN. They discuss the previous eras of direct-to-fan platforms (like Bandcamp, Patreon, Kickstarter) and how EVEN’s music-centric model differs from these prior iterations. Superfan platforms are truly taking the industry by storm—Mag tells Ari that EVEN, alone, onboards about 8,000 artists each day. If you’re interested in exploring superfan platforms, this episode is a great place to start. Check out EVEN at: get.even.bizChapters00:00 The Challenge of Monetizing Music for Emerging Artists02:57 The Rise of Direct-to-Fan Platforms05:58 Understanding Even: A Direct-to-Fan Platform08:55 Windowing and the Shift in Music Distribution11:54 The Economics of Music Sales vs. Streaming15:12 Selling Access: The Community Aspect of Even18:00 Building Community: The Even Triangle21:04 Real Success Stories: Emerging Artists on Even24:00 Emotional Commerce: Connecting with Fans26:57 The Future of Music Monetization35:10 The $1,000 Album Phenomenon38:36 Sustainable Revenue Models for Artists40:16 Data-Driven Insights for Artists44:27 The Journey to Building Even51:12 Navigating Major Labels and Independent Artists54:23 Operational Framework for Artists and Labels01:00:07 Community Engagement and Fan Interaction01:04:24 Defining Success in the New Music BusinessEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
