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The New Music Business with Ari HerstandIn this show, Ari deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Author: Ari's Take
**WEBBY AWARD FOR BEST MUSIC PODCAST**#1 music industry podcast to help keep you in the loop -SpotifyThe 10 Best Music Business Podcasts of 2022" VarietyAri Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him The poster child of DIY music. In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesnt let his guests off easy. If there is a way, Ari will find it.To learn more follow @aristake_ and @ariherstandVisit aristake.com to join the newsletter.-- Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Entrepreneurship, Music, Music Interviews Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How To Build An Independent Artist Career From The Ground Up
Episode 24
Wednesday, 14 October, 2026
This week on the New Music Business podcast, Ari sits down with Toni Nelson, artist manager, business manager, and co-founder of 1990 Records.Toni Nelson is an artist manager and co-founder of 1990 Records with a background in retail fashion and mental health clinical work. Combining expertise in behavioral science with music industry operations, Nelson specializes in sustainable artist development, data analytics, and guiding independent artists like Adrian Daniel, to build long-term, monetizable careers while protecting their intellectual property. Follow Toni Nelson:https://www.instagram.com/1990records19/https://1990records.org/Check out Ari’s Take:https://aristake.com04:01 - What it Means to Build a Creative & Fan Community 09:00 - Protecting IP & Using Split Sheets in the Studio 13:14 - Navigating Producer Credits, Writer Splits & Work for Hire 18:18 - Release Strategies & Tracking Data with Music Analytics 23:27 - How Independent Artists Can Monetize Their Audience 27:38 - Staying Independent vs. Label Licensing Deals 32:45 - When is an Emerging Artist Ready to Tour? 36:22 - Case Study: Developing Adrian Daniel's Career 43:17 - Mental Health & What It Means to Make It in Music Edited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
