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Enterprising MindsAuthor: Dave Dougherty, Ruthi Corcoran, Alex Pokorny
Welcome to Enterprising Minds, where industry veterans, and friends, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty delve into the evolving world of digital marketing, merging insights with innovation. Each episode explores the intricacies of marketing technology, AI-driven strategies, and key trendsfrom SEO tactics to data-driven decision-making. Beyond just discussing current trends, our hosts examine the interplay between technology, leadership, and organizational culture, providing practical advice on how creativity and personal development can revolutionize marketing and business strategies, keeping you at the cutting edge of innovation.Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Dont miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and like, comment, and share to stay at the forefront of innovation with insights that can transform your business strategy and personal growth. Language: en-us Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 79: Why AI Won’t Replace Taste, Strategy, or Human Judgment
Episode 79
Tuesday, 9 June, 2026
In Episode 79 of Enterprising Minds, Alex and Dave dig into the current state of AI in marketing, business, and everyday workflows — from the shift away from prompt engineering toward AI agents, to the growing reality check around costs, token limits, subscriptions, and automation fatigue.The conversation explores whether AI agents still deliver enough value to justify the time spent building and managing them, how model improvements are changing workflows, and why more powerful AI does not automatically mean better results. They also unpack the widening gap between AI hype and practical use, including Google I/O announcements, AI IPO speculation, data center realities, and the CFO-level questions emerging around AI budgets.From using voice memos as a project management tool to the risks of generic AI-generated campaigns, this episode makes the case that AI is useful — but not magic. The real differentiator is still human taste, strategic thinking, experience, and knowing when not to automate.Watch as Alex and Dave discuss why AI may not be a moat on its own, how marketers should think about automation more realistically, and why the best use of AI might be freeing up more time for actual human connection.Subscribe to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Subscribe to the Pathways Newsletter where we're exploring AI, marketing, and marketing careers together every week! You'll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/em-pathways-pod Do you have ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.comConnect with DaveWebsite: https://bit.ly/em-dave-website-podYouTube: http://bit.ly/41zuOfcInstagram: https://bit.ly/41zCPjZLinkedIn: https://bit.ly/40J3867Connect with RuthiLinkedIn: https://bit.ly/3ZvZH1vConnect with AlexWebsite: http://bit.ly/3Z5MwVTLinkedIn: http://bit.ly/3KPDmIy
