Alt Marketing School

Author: Fab Giovanetti

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
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Language: en

Genres: Business, Business News, Marketing, News

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EP 267 - Marketing Lessons from Starbucks Cups & Spotify Wrapped
Sunday, 21 December, 2025

Get your copy of the book at https://customerdriven.marketingIn this episode, Fab shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation. BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify