Alt Marketing School

Author: Fab Giovanetti

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
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Language: en

Genres: Business, Business News, Marketing, News

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Ep 271 - Two Ways to Set Better Marketing Goals this Year
Episode 271
Sunday, 25 January, 2026

The conversation begins with an introduction to Open Week, highlighting the purpose and activities involved, including live sessions, classes, and mood checks. The discussion then shifts to data-driven goal setting, focusing on audience insights, behavioral changes, and the importance of accountability and consistency. Finally, the conversation explores the concept of a success roadmap and vision setting, emphasizing the framework for success roadmap and the process of setting and achieving goals.TakeawaysOpen Week as a Platform for Goal SettingMood Checks and Reflections for Goal SettingChapters00:00 Introduction to Open Week13:09 Data-Driven Goal Setting24:23 Success Roadmap and Vision Setting