Alt Marketing School

Author: Fab Giovanetti

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
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Language: en

Genres: Business, Business News, Marketing, News

Contact email: Get it

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EP 310 - Ad Disclosure Isn't What Tanks a Campaign
Episode 310
Sunday, 30 August, 2026

Join us in person for the Business of Marketing — 100+ fellow marketing professionals, November 13th in London. Get your ticket here: clickFab and Becca get into why ad disclosure isn't actually what tanks a sponsored campaign's performance (spoiler: it's thin content and short watch time doing the damage), how to brief creators without over-scripting them, and close things out with New Bedford Whaling Museum's brilliantly petty "worst aquarium ever" merch stunt.ABOUT YOUR TEACHERBecca Holloway is an award-winning social media consultant with twelve years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line.Instagram: clickLinkedIn: clickBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingGrab 3 months of Canva Pro free with code ALTMARKETING3: click hereView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify