Alt Marketing School

Author: Fab Giovanetti

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
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Language: en

Genres: Business, Business News, Marketing, News

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EP 319 - The Six-Week Rule Every Holiday Campaign Needs
Episode 319
Sunday, 18 October, 2026

The doors for the All-Access Pass are closing soon for this round: if you’ve been thinking about joining us, now’s the time: Join hereCoach Paulina Folaron joins Fab to talk holiday campaign planning: the timing mistakes marketers make every year, whether your brand even needs a “Christmas angle,” and a live reverse-engineering of three years of AMS’s own holiday campaigns.ABOUT YOUR TEACHERPaulina Folaron is passionate about anti-hustle ways of working while helping people scale their businesses and streamline operations. She specializes in analytics and creating sustainable marketing strategies that prevent the dreaded digital burnout, helping her clients build businesses without being on all the platforms, all the time.LinkedIn: Paulina FolaronBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai’s newsletter The Social Tea by Girl Power MarketingGrab 3 months of Canva Pro free with code ALTMARKETING3: click hereView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify