 |
Alt Marketing SchoolAuthor: Fab Giovanetti
Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter. Language: en Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
EP 313 - Three Brand Activations You Can Steal This Week
Episode 313
Wednesday, 16 September, 2026
Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access PassIn this episode, Fab is joined by AMS ambassador Lara Parry, better known in the community as the "AMS Gossip Girl" for her eye for a brilliant campaign before anyone else clocks it: to break down three brand collabs that shouldn't have worked, and did: Seep's nostalgic "Overheard in Waitrose" billboard, KFC's unlikely chicken-and-wine pop-up with La Vieille Ferme, and the Huda Beauty TikTok ad that stopped Lara's scroll cold.ABOUT YOUR TEACHERAbout your teacherLara Parry is a brand marketing and commercial strategist working with purpose-led and creative brands auditing the whole business for revenue leaks, new revenue streams and offers, and building out the brand ecosystem around them.She's the founder of LIP Studio, a brand strategy consultancy, and The Creative Collective Brighton, a 1,000+ member creative community built in eight months through organic, audience-led strategy. Her results include a 57% LinkedIn click-through rate against a 0.4% industry benchmark and 19.7% Instagram growth in under a month, entirely organic.LinkedIn: Lara ParryInstagram: l.i.pstudioBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingGrab 3 months of Canva Pro free with code ALTMARKETING3: click hereView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify
