Alt Marketing School

Author: Fab Giovanetti

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
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Language: en

Genres: Business, Business News, Marketing, News

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EP 280 - Why 95% of Content Audits Fail (And How to Fix It)
Episode 280
Sunday, 12 April, 2026

New to auditing? Check out our short course on how to build audits that drive results: get a taster classIn this episode, Fab breaks down why most content audits fall flat, and how to rebuild your content strategy after a big marketing push without spiralling into “post-campaign panic”.You will learn how to review what actually worked, balance your content across the funnel (so you are not stuck only doing top-of-funnel posts), and set a simple testing rhythm for the next quarter that keeps your audience engaged and your growth steady.BECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click hereCreate AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out moreView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify