Alt Marketing School

Author: Fab Giovanetti

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
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Language: en

Genres: Business, Business News, Marketing, News

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EP 315 - Paid Social's Quiet AI Takeover
Episode 315
Sunday, 27 September, 2026

Ready to build a smarter, more sustainable marketing strategy without burning out? Join our free Visibility Challenge and start showing up as yourself, not just your brand:join the challengeAI is quietly taking over paid social, and Fab kicks things off with a quiz for AMS coach Becca Holloway: what percentage of LinkedIn comments were entirely AI-generated between April and June this year?From there, they dig into Meta's brand-new Ads MCP connector, which lets AI agents build and manage Partnership Ads on your behalf, and Meta One, Meta's new paid subscription gatekeeping insights tools that used to be free.ABOUT YOUR TEACHERBecca Holloway is an award-winning social media consultant with 8+ years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line.LinkedIn: Becca HollowayInstagram: beccasocialstudioBECOME A SMARTER MARKETER 👇Get weekly lessons in your inbox for £0: Signup for the newsletterCONNECT WITH AMS 🤝Our course libraryOur certificationOUR SPONSORS 🪩Collect and showcase testimonials effortlessly with SenjaStay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power MarketingGrab 3 months of Canva Pro free with code ALTMARKETING3: click hereView all sponsors and offersSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify