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Marketing and EducationA podcast about social media marketing, community-building, and content marketing strategies. Author: Elana Leoni Leoni Consulting Group
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue. Language: en Genres: Business, Education, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets Ignored
Episode 24
Thursday, 2 April, 2026
What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets IgnoredJordan Moldenhauer March 26, 2026There is a growing gap between how education is marketed to and how it is actually experienced inside schools.Leaders are navigating full days that require constant context switching, balancing relationships with students and teachers, operational demands, and long-term decisions about tools and systems.At the same time, marketers and vendors are trying to break through with messages about value, innovation, and now, AI.In this episode, Elana Leoni sits down with Chris Lehmann, founding principal of Science Leadership Academy, to ground that gap in reality. Chris shares what his day actually looks like, how he evaluates vendors, where marketing efforts fall apart, and what earns his attention over time. The conversation then moves into AI, where the tension between possibility and risk is not theoretical. It is showing up daily in classrooms, policies, and conversations about integrity.This episode is a candid look at what it means to engage education leaders in a way that is useful, honest, and sustainable.Explore the rest of the episode show notes here.Mentioned in this episode:LCG newsletter adSign up for the LCG newsletter on https://www.leoniconsultinggroup.com/newsletter-signup
