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Inclusion and MarketingInclusive marketing strategies for smart marketers who want to attract, convert, and keep todays customers loyal. Author: Sonia Thompson
Attract, convert, and retain a bigger, more diverse, and fiercely loyal customer base with inclusive marketing strategies that fuel business growth. Inclusion & Marketing is hosted by Sonia Thompson inclusive marketing strategist, consultant, and columnist for Forbes, Inc., and HubSpot and gives you practical strategies to infuse inclusion into every stage of your customer journey, from customer acquisition and conversion to customer loyalty and customer success. Through solo deep dives, expert interviews, and behind-the-scenes case studies with top brands, youll learn how to create customer experiences that resonate with underrepresented and underserved communities and drive business growth. Part of the HubSpot Podcast Network. What youll hear: How to build internal systems that support inclusive marketing so your campaigns are authentic from the inside out. How to deliver marketing campaigns, communications, and customer experiences that win more customers including people from underrepresented and underserved communities. Whats working (and what isnt) for brands today as they try to effectively engage todays consumer. If youre asking these questions, youre in the right place: How do I deliver authentic marketing that actually converts more customers? How can I grow my customer base in todays diverse marketplace? How do I effectively engage underrepresented and underserved customer groups? How do I connect inclusive marketing directly to business growth and results? Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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204. Why Most Growth Strategies Underperform — And the 7C Growth Marketing Framework That Fixes Them
Thursday, 26 February, 2026
Many growth marketing strategies underperform because they’re built on incomplete foundations. Despite better data, better tools, and endless optimization, brand growth and customer acquisition feel harder than they should. Campaigns convert — but they don’t compound. Customer experience improves — but loyalty stalls. Personalization gets sharper — but relevance feels thinner. In this episode, I break down why. You’ll learn why modern growth strategy often misses critical structural elements — and I introduce the 7C Growth Marketing Framework, a model designed to strengthen the foundation of your growth marketing system. We’ll explore: The hidden gaps causing growth strategies to underperform Why optimizing tactics without fixing structure limits customer acquisition How trust, identity, and customer experience shape buying decisions The seven elements inside the 7C framework — and how they work together What it takes to build a brand growth strategy that compounds over time This isn’t about hacks, trends, or short-term lifts. It’s about rebuilding growth strategy so it reflects how real people evaluate brands today — and designing a marketing system strong enough to scale. Take the quiz: What's slowing your brand's growth: www.frictionlessgrowthlab.com/quiz
