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Inclusion and MarketingInclusive marketing strategies for smart marketers who want to attract, convert, and keep todays customers loyal. Author: Sonia Thompson
Attract, convert, and retain a bigger, more diverse, and fiercely loyal customer base with inclusive marketing strategies that fuel business growth. Inclusion & Marketing is hosted by Sonia Thompson inclusive marketing strategist, consultant, and columnist for Forbes, Inc., and HubSpot and gives you practical strategies to infuse inclusion into every stage of your customer journey, from customer acquisition and conversion to customer loyalty and customer success. Through solo deep dives, expert interviews, and behind-the-scenes case studies with top brands, youll learn how to create customer experiences that resonate with underrepresented and underserved communities and drive business growth. Part of the HubSpot Podcast Network. What youll hear: How to build internal systems that support inclusive marketing so your campaigns are authentic from the inside out. How to deliver marketing campaigns, communications, and customer experiences that win more customers including people from underrepresented and underserved communities. Whats working (and what isnt) for brands today as they try to effectively engage todays consumer. If youre asking these questions, youre in the right place: How do I deliver authentic marketing that actually converts more customers? How can I grow my customer base in todays diverse marketplace? How do I effectively engage underrepresented and underserved customer groups? How do I connect inclusive marketing directly to business growth and results? Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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208. Why Most Customer Acquisition Strategies Underperform — And How to Fix Them for Brand Growth
Thursday, 26 March, 2026
Customer acquisition is getting more expensive — and less effective. CAC is rising. Paid channels are delivering diminishing returns. And many brands are investing more into growth marketing without seeing proportional results. But the problem isn’t your channels. It’s how your customer acquisition strategy is built. Most customer acquisition strategies rely on traditional models — awareness, consideration, conversion — or growth marketing frameworks like AAARRR. And while these models aren’t wrong, they’re incomplete. They assume customers evaluate options rationally. But behavioral science shows that’s not how people actually make decisions. Customers decide quickly, using mental shortcuts — and one of the most powerful is identity: Is this for someone like me? In this episode, we break down: Why most customer acquisition strategies are underperforming The hidden flaw in traditional growth marketing frameworks How identity shapes customer decision-making and conversion Why brands lose customers before the funnel even begins The difference between “melting pot” and “mosaic” marketing How to reduce friction and improve conversion across your customer journey Real examples from brands like Netflix, Toyota, Walmart, and more If you want to improve conversion, lower CAC, and drive sustainable brand growth, your growth marketing strategy needs to align with how customers actually see themselves — and how their brains make decisions. Because customer acquisition doesn’t start with your funnel. It starts with your "who." Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/ Frictionless Growth Roadmapping Session: https://www.frictionlessgrowthlab.com/roadmapping/ Email Sonia: Sonia@soniaethompson.com
