 |
The Publicity ShowAuthor: Elizabeth Gordon and Lee Kantor
Lee Kantor and Elizabeth Gordon interview America's top public relations leaders live from Atlanta, Georgia. Listen each week as we pull back the curtain and learn all about these unsung professionals who usually spend their in the background helping their clients get on the air. Language: en Genres: Business, Business News, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
The Publicity Show Interviews Steve McKee Author of When Growth Stalls
Tuesday, 10 March, 2009
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the Amazon Bestselling book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows on Atlanta Business Radio X. Today we go to talk with Steve McKee the president and co-founder of McKee Wallwork Cleveland, a full service marketing communications firm that has twice been awarded the American Marketing Association’s EFFIE Award, one of the industry’s highest honors.Steve has received numerous advertising awards and honors throughout his career, both while learning his craft working at some of the best-known advertising agencies in the world, including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide, and as president of McKee Wallwork Cleveland. He has pioneered his agency’s Charrette® planning process, a formalized methodology that serves as the foundation for client marketing programs.Steve has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor’s Business Daily and The Los Angeles Times, as well as in dozens of regional and local newspapers and magazines throughout the U.S. He has appeared on CNBC, ESPNII, CNNfn, Bloomberg radio and network television affiliates in two dozen cities across America.Steve currently writes a monthly advertising advice column for BusinessWeek Online, and is the author of the upcoming book, When Growth Stalls, to be published by Jossey-Bass, an imprint of Wiley, in March, 2009. Based on years of extensive research and first-hand experience, When Growth Stalls presents compelling insights into how companies lose their way, exposes the destructive (and often hidden) internal dynamics that hinder successful turnarounds, and reveals active measures leaders can take to avoid or reverse stalled growth. To learn more please go to his website www.whengrowthstalls.comAlso, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.
