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The Campaign PodcastAuthor: Campaign
Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How responsible are brands for online safety on social platforms?
Episode 85
Monday, 13 April, 2026
In March, Meta and Google were found liable for designing addictive platforms that harmed a young user's mental health, a verdict both platforms disagree with and plan to appeal. Channel 4 also released its documentary called Molly vs The Machines about a 14 year old girl who took her own life after seeing harmful content online. Plus, the UK Government began a consultation for a potential ban for under 16s to improve digital safety, following Australia's ban in December, with Prime Minister Sir Keir Starmer saying we “have to act”.Instagram, Facebook, YouTube and other platforms rely on advertising to make money. So whether a government ban or strict regulation of the platforms is the solution, this episode questions how much responsibility should the brands funding these platforms have.Jake Dubbins, managing director at Media Bounty and co-chair of Conscious Advertising Network, joins the episode alongside Campaign's UK editor Maisie McCabe and editor-in-chief Gideon Spanier. This episode is hosted by tech and multimedia editor Lucy Shelley.Further reading:Ian Russell challenges Instagram boss to “chat” at Cannes LionsMolly vs the Machines showed us that advertising choices aren't neutralCan we talk about whether fraudulent ads are the tech platforms' biggest problem?Ofcom research finds rise in concern over online risks versus benefits Hosted on Acast. See acast.com/privacy for more information.
