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The Personal Branding Podcast - Brands On BrandsAuthor: Brandon Birkmeyer Personal Branding and Leadership
The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Shawn Nelson Built Lovesac Into a Public Company (Founder Branding Lessons)
Episode 343
Wednesday, 18 February, 2026
Shawn David Nelson didn't just build a furniture company — he built a brand. In this episode, I sit down with the Founder & CEO of Lovesac to talk about what it really takes to build a business from a college side hustle into a publicly traded company. We cover: • How Shawn turned a giant beanbag into a billion-dollar brand • The power of founder branding in today's media landscape • What most entrepreneurs get wrong about growth • Lessons from going public (Nasdaq) • Why personal brand still matters — even for large companies • Maintaining "top ambition with infinite patience" Shawn shares candid stories about early fame, business failures, scaling retail, celebrity partnerships, and what it takes to stay relevant in a fast-moving world. If you're building a personal brand, launching a company, or trying to grow beyond your current ceiling, this conversation is packed with insight. Learn more about Shawn David Nelson and Lovesac at: 🌐 https://www.shawndnelson.com 00:50 Founder-Led Branding Is Back (and Maybe Unavoidable) 05:15 Richard Branson's 'Rebel Billionaire': The Call That Changed Everything 10:38 The Hard-to-Measure Value of PR, Podcasts, and Personal Brand 16:35 Being Weird on Purpose: Why Lovesac Never Played the Furniture Playbook 23:48 Going All-In on DTC: Purging SKUs, Tesla-Inspired Stores & Scaling Ads 28:02 Fame as a Tool: Founder Brand, Purpose, and the Cost of Staying Visible 33:28 Why the Book & Podcast: CEO Priorities, Grinding for Compounding Results This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter
