The Brand Insider

Author: MediaPost

MediaPost's Intimate marketing, advertising and strategy discussions with top brand marketers.
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Ep. 209 with Rob Sender, Senior Director, Brand & Marketing, Dallas Cowboys
Episode 209
Tuesday, 5 May, 2026

The Dallas Cowboys aren't just a sports team; they are a global entertainment brand that happens to play football on Sundays. Love them or hate them, you can’t argue with the brand. The star. The cheerleaders. The stadium. The cultural footprint that extends from Texas to Tokyo. This week, we sat down with Senior Director of Brand Marketing Rob Sender to talk about growing an already passionate fanbase, leveraging all your assets, and getting people excited even when the product isn’t having a good year.This episode is supported by ⁠Wunderkind Ads⁠.