The Manufacturing Executive

Author: Joe Sullivan

On The Manufacturing Executive podcast, well explore the strategies and experiences that are driving midsized manufacturers forward. Youll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. Youll also hear interviews with B2B Sales and Marketing experts about whats working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.
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Language: en-us

Genres: Business, Entrepreneurship, Marketing

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Removing Buyer Friction With a Digital Commerce Environment w/ Kris Harrington
Episode 202
Tuesday, 23 April, 2024

All the interactions that happen from first touch with a prospect through the signed purchase order, and in the future as your customer buys from you again and again, are part of the buyer experience. And making every one of those touch points as painless and rewarding as possible should be all of our goals. CEO and Co-Founder of GenAlpha Technologies, Kris Harrington, is digital commerce expert. And in this conversation, she'll share 10 ways to eliminate buyer friction (while simultaneously unburdening your customer service team) through a digital commerce environment.