The Touch MBA Admissions Podcast

Author: Darren C. Joe

Get an inside look at how top business schools assess MBA applicants. Interviews with MBA Admissions Directors and students from the world's top-ranked MBA programs. Discover what makes each b-school unique. Strategies and tips on how to craft a successful MBA application. Straight talk on how to get accepted to MBA programs like Harvard, Wharton, Insead, LBS and many, many more.
Be a guest on this podcast

Language: en

Genres: Business, Careers

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

#233 6 Ways to Make Your Application Stick (Repost)
Episode 233
Thursday, 29 January, 2026

Your MBA application is a "movie preview" of what is to come - a pitch for your candidacy. Imagine an admissions officer reading hundreds of applications. How can you get this gatekeeper to pay attention, remember you, believe you, care about you, and act on your application in a positive way (we must interview her!)?In this reposted episode, Darren uses the marketing classic Made to Stick as inspiration for how to create a memorable MBA application.Six elements - Simple, Unexpected, Concrete, Credible, Emotional, and Story (SUCCES) - are the building blocks of sticky ideas. Be sure to incorporate all 6 elements into your MBA application.TopicsIntroduction (0:00)Your MBA Application is Like a Movie Preview (3:25)Simple (7:15)Unexpected (8:45)Concrete (10:40)Credible (11:05)Emotional (12:30)Story (14:35)Show Notes#113 Nobody Wants to Read Your Sh*t#200 The 3S’s of Scintillating Storytelling#51 Stalking the Story for Your MBA Essays#83 MBA Essays that Work – Candid Thoughts on Essays, Authenticity and Being YourselfMade to Stick, by Chip and Dan HeathResources for MBA ApplicantsGet free school selection help at Touch MBAGet pre-assessed by top international MBA programsOur favorite MBA application tools (after advising 4,000 applicants)