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At Large with Scott NortonAuthor: SickBird Productions
Join Scott Norton, a creative entrepreneur behind Sir Kensingtons condiments, as he converses with world-class creatives who have achieved commercial success and lived to tell the tale. At Large explores the many ways the creatives that have shaped our modern world navigate business and use commerce to scale their craft. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#29: Nick Guillen - Happy Savage
Episode 29
Tuesday, 4 November, 2025
My guest today is Nick Guillen, co-founder of Truff, the brand that dared to ask: what if hot sauce had swag? What started as an Instagram handle became a culinary empire, it's sold at nearly every major grocery store, served at Starbucks, and backed by Kim Kardashian’s investment firm. But behind the viral moments and celebrity co-signs is something deeper: a commitment to craft that borders on obsession.In this episode, we'll hear how Nick and his co-founder didn't just build a brand, they've architected a vibe, pulling inspiration from the worlds of streetwear, luxury fashion, and internet culture to bottle something that felt improbably both exclusive and accessible. And of course, you'll get a premier on truffles.Please enjoy my conversation with the meticulous, magnetic, and mildly spicy Nick Guillen.Show Notes:Truff's Instagram, @SauceNick's InstagramSearch Engine - A Dubai Chocolate Theory of the InternetJon BuscemiThe War of Art Radha Arora on Gstaad Guy podcastChapters:01:24 Understanding Truffles and Umami04:21 The Origin of Truff: From Instagram to Culinary Empire05:47 Building a Brand: The @Sauce Handle07:28 Creating a Singular Hot Sauce18:48 The Influence of Fashion and Streetwear23:56 Social Media Evolution and Retail Expansion31:31 Building a Cool Team32:24 Partnerships with Restaurants34:50 The Rise of Hot Sauce in America36:25 Fundraising and Celebrity Endorsements38:53 Leadership Culture and Bias for Action 42:03 At Large and Off The Cuff52:21 Omlette Recipe📸@swhnorton 🐦@swhnorton🖥️www.atlargeshow.com…….This podcast is made available solely for entertainment and educational purposes. The information presented here does not constitute investment, legal, or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of any investment advisor. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. Did you enjoy this episode? Leave a 5 star rating on your podcast app and comment below.
