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One More Time PodcastAuthor: OMT Studios
Helping Musicians Win Expert Insights, Tools, Services Not For Hobbyists Language: en-us Genres: Music, Music Interviews Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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We Graded 12 Music Marketing Strategies (What Actually Works in 2026) #256
Wednesday, 4 February, 2026
Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies. The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026.EXCLUSIVE livestreams, resources & more on our Patreon:https://www.patreon.com/cw/OneMoreTimeTVFREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW One More Time:https://www.instagram.com/onemoretime.tvhttps://www.tiktok.com/@onemoretime.tv0:00 Intro1:18 #12 Playlisting campaigns4:11 #11 Signing with a label8:01 #10 PR / press runs11:59 #9 Radio + DJs (FM / clubs / regional)15:17 #8 Spotify in-app promo tools (Marquee / Showcase / Discovery Mode)18:55 #7 Influencer marketing / creator seeding (UGC)24:31 #6 Paid ads (Meta / TikTok / YouTube)30:09 #5 Clip flooding / account network strategy35:03 #4 Audience swapping (collabs / features / remixes)41:10 #3 Relationship marketing (DMs + IRL)45:05 #2 Organic short-form content48:02 #1 Search-driven long-form (YouTube / podcasting)
