One More Time Podcast

Author: OMT Studios

Helping Musicians Win Expert Insights, Tools, Services Not For Hobbyists
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Language: en-us

Genres: Music, Music Interviews

Contact email: Get it

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GaryVee’s Livestream Producer: The Indie Artist Livestreaming Blueprint ft. Courtney Knecht #261
Thursday, 26 March, 2026

In 2026, AI content is everywhere and trust is dropping fast — which is exactly why livestreaming is becoming the most underpriced move for independent artists.In this episode, we sit down with Courtney Knecht (GaryVee’s official livestream producer) to break down the Indie Artist Livestreaming Blueprint: how to get started, which platforms to use, retention tactics that keep viewers locked in, and how to turn livestreaming into income + content + real fans.If you’re an indie artist who wants deeper fans, more reach, and more revenue — this one’s a must-watch.FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8JOIN OUR DISCORD:https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AGET 30% OFF DISTROKID:http://distrokid.com/vip/onemoretimeFOLLOW Courtney:https://www.instagram.com/knechtthedot/FOLLOW One More Time:https://www.instagram.com/onemoretime.fmhttps://www.tiktok.com/@onemoretime.fm0:00 Intro1:58 Meet Courtney + Cam Newton setup story4:02 Authenticity vs AI + the future of live6:47 Biggest streamers today + why it’s still early10:16 What top 1% streamers do (show up as yourself)12:24 Consistency mindset: 10% beats 0%14:13 Planned vs freestyle + embracing “real” moments19:03 Retention hacks: names, chat, reset the room22:19 Sponsor: DistroKid23:09 Live shopping + TikTok affiliate basics29:42 The most slept-on platform for indie artists32:16 Start with your phone (Streamlabs + starter upgrades)35:17 What artists miss without live (real fan connection)38:11 Cadence: weekly lives + special events40:01 Top live formats for musicians44:14 Monetization masterclass: gifts, subs, gamification49:19 Leveraging the streamer ecosystem (gifted subs billboard)51:07 Bieber example + underpriced attention tactics54:17 Clipping pages + manufacturing distribution56:07 How to get booked on streams + streamers as press stops1:01:22 GaryVee lessons + forgiveness mindset1:09:48 Rapid Fire Rampage ft. Courtney Knecht