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That Amazon Ads PodcastAuthor: Stephen Noch and Andrew Bailiff
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#122 - Why Your Sales Are Declining: The Product Lifecycle on Amazon
Episode 122
Tuesday, 17 February, 2026
Why your sales are declining on Amazon isn't a mystery - it's a product lifecycle, and every seller hits it.Your Amazon PPC is optimized, your listings are solid, but sales keep dropping.What gives?In this episode of That Amazon Ads Podcast, we break down the product lifecycle stages every Amazon product goes through: launch, growth, maturity, and inevitable decline.We. reveal why even optimized Amazon PPC can't stop the plateau and what actually drives sales decline (spoiler: it's not just competition).You'll discover proven strategies to extend your product's profitable maturity phase, including listing optimization tactics, product iteration methods, line extensions, and knowing when to kill underperforming products.We share real case studies showing how brands maintain growth in saturated markets.Stop watching your Amazon sales decline.Learn the product lifecycle framework that separates struggling sellers from thriving brands.Drop your questions in the comments below!#amazonproductlifecycle #amazonppc #amazonads
